How much is a tweet worth to me? In 2014, I’ll find out

It’s hard to believe that 2013 has come and gone already. It seems like it was just yesterday I was writing a post like this one for 2013. But alas, another year has come and gone, so it’s time to set my sights on the future and decide on what I should better myself with…. Continue Reading

Can you plagiarize a tweet?

Saturday night after the L.A. Kings won Game 2 of the Stanley Cup final, this tweet was sent from their account: In the immortal words of Jon Bon Jovi – "Whoa we're halfway there" — LA Kings (@LAKings) June 3, 2012 It was retweeted it 50+ times and favourited 50+ times as well. Then at… Continue Reading

A tale of two complaints: BMO vs. UPS

Social media has opened up a new way for consumers to complain about products, services and companies like nothing before it. Some may think it’s passive agressive to simply send a tweet complaining about an issue, but I beg to differ. I think social media offers a great way for a customer to interact directly… Continue Reading

QMI covers trial with branded Twitter account

Perhaps taking a page from our neighbours to the south, the London Free Press and QMI Agency have decided to cover the Michael Rafferty trial with a branded Twitter account (@RaffertyLFP) instead of using reporters’ personal Twitter accounts to live tweet the proceedings. Many Florida-area newspapers and TV stations did the same thing when they… Continue Reading