social media

Facebook page: Friend or foe?

I don’t know about you, but lately I’ve had a slew of Facebook friends who are encouraging me to “like” their new Facebook pages. I’ve had so many, I almost had to check the date to make sure we hadn’t gone back to 2010. OK, I jest. But just a little bit. Before getting into… Continue Reading

How much is a tweet worth to me? In 2014, I’ll find out

It’s hard to believe that 2013 has come and gone already. It seems like it was just yesterday I was writing a post like this one for 2013. But alas, another year has come and gone, so it’s time to set my sights on the future and decide on what I should better myself with…. Continue Reading

Is the social media editor dead?

That’s the question that made the rounds last week through the Twittersphere and Blogosphere. On one side, we had Rob Fishman of Buzzfeed who declared the death of the social media editor. He wrote: At many news organizations, “social media” has become something of a catch-all, a not especially descriptive term for highly differentiated functions…. Continue Reading

Can you plagiarize a tweet?

Saturday night after the L.A. Kings won Game 2 of the Stanley Cup final, this tweet was sent from their account: In the immortal words of Jon Bon Jovi – "Whoa we're halfway there" — LA Kings (@LAKings) June 3, 2012 It was retweeted it 50+ times and favourited 50+ times as well. Then at… Continue Reading

A tale of two complaints: BMO vs. UPS

Social media has opened up a new way for consumers to complain about products, services and companies like nothing before it. Some may think it’s passive agressive to simply send a tweet complaining about an issue, but I beg to differ. I think social media offers a great way for a customer to interact directly… Continue Reading